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Implicit vs. Explicit
Should research combine explicit and implicit?
The Implicit Association Test (IAT) was developed by psychologists from Harvard, University of Virginia, and the University of Washington to explore unconscious roots of thinking
Eye Tracking in Research
Leonardo Da Vinci was probably one of the most influential artists during the 15th and 16th centuries and one of his greatest works, the Mona Lisa, has captured audiences worldwide.
Social Media Listening and Analytics
Are you listening…?
When was the last time you were put on hold by customer service and had to wait listening to some poorly chosen instrumental music while your phone was
Implicit methods
Say what you mean…mean what you say?
As adults, we want most situations and conversations to end pleasantly. If I am put in a difficult situation, I will try my best
The Power of Implicit
If you asked me how many hours I exercise in a week, I would probably give an answer that would make me feel and appear good (even if the actual
Facial Coding in Research
Say cheese!
I must confess. Whether I am reacting to a post on social media, or texting my friends and family, I often find myself using emoticons—those symbols that express ?,