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Data Analytics

Public Sector Services

DATA ANALYTICS

Data analytics is the process of analyzing raw data in order to draw out meaningful, actionable insights. InnoProbe Insight helps individuals and organizations make sense of the data, pulling out actionable insights and key trends that you can use for your organisation’s needs. Using various tools such as data aggregation, data mining, descriptive statistics, and predictive analytics, we extract data and draw conclusions from it, helping you to drive important decisions for your organisation.

There’s a wealth of available data now publicly available. Using various data collection methods including market surveys, we are able to draw on the power of big data to derive actionable insights.

In-depth analysis and interpretation are higher level skills that we also provide to help you make the important business decisions your business needs.

Trends happen, we’re here to tell you why and how you can use it to your advantage. Contact one of our data experts to start discussing now!

Survey Data Analysis

As experts in survey research and data analysis, we are typically involved with clients from the very beginning. Our role as data experts means that we work closely with clients like you to identify issues that need to be understood. We design the survey instrument, manage data collection, and conduct the analysis and interpretation with implications for business change. Yet, in some situations, we are asked to conduct an analysis of a study which we did not design or collected the data. This occurs because survey design, and even programming, are discrete tasks, but analysis and interpretation are higher-level skills that require significant time. Any company that has conducted surveys and needs assistance with the analysis is a candidate for our services. We have conducted numerous analysis projects for large organizations that have executed studies among their customers but did not think through the analysis involved, or who conduct a tracking program but do not have the resources to analyze it completely. If you have been grappling with a large data project but have not had the resources to properly analyze and interpret what the data says, this is a perfect application of our data analysis services. Let’s have a conversation about how to make your data come alive, and not waste the solid effort you have already expended in getting to this point. Call InnoProbe today.
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Transactional Data

Sales and transactional data can provide a useful window into the buying habits of your customers. Interactions between categories, brands, and SKUs provide opportunities for effective marketing and communication as well as promotional activity. As well, understanding the sensitivity of different products to variations in media delivery is especially useful for assessing return on advertising spend, or ROAS.
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Statistical Analysis

The number of statistical analysis and visualization tools has exploded, yet there are a core set of capabilities that can be used in many situations to help explain consumer behavior and trends. InnoProbe utilizes many tools to assess consumer and B2B/industrial marketing research data, or sales data. We advise clients to design wisely, as the usefulness of any statistical method hinges on data quality and underlying assumptions. Our expertise includes: Analysis of Covariance: to adjust for the effects of other variables and permit analysis of variance to be used effectively. Analysis of Variance: to decompose variance into variance attributable to the effects of specific variables. Cluster Analysis: to form homogeneous groups (e.g., people, brands, markets). Canonical Correlations: to measure in precise quantitative terms the relationship between two sets of variables. Conjoint Analysis: to measure the importance of benefits or attributes, overall and for individual respondents. Discriminant Analysis: to classify people or objects into pre-defined groups. Factor Analysis: to reduce a set of inter-correlated items to a smaller set of independent items and underlying structure. Perceptual Mapping: to obtain a simplified picture of perceptions of brands and images. Regression Analysis: to measure the relationship between a dependent variable and one or more independent variables. Consider discussing the details of your project with us before zeroing in on a specific technique (which may or may not be appropriate). This will maximize your overall research investment. These techniques can be used in combination with many of the other designs described elsewhere on our website. InnoProbe has the expertise to utilize all of these tools. Call us to discuss your specific data analysis needs, and we can recommend the approach that is best suited for your marketing decision.
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