Welcome! At InnoProbe Insight, we understand that for many organizations, leveraging on data is still a relatively new concept that’s actually being put into practice. This Company is founded on the premise of providing the highest quality data and insights to our clients, leveraging on cutting-edge innovative technologies of the day.
We are dedicated to the relentless pursuit of acquiring Quality Data that provides Richer Insights, enabling more organizations make better informed and Smarter Decisions.
For instance, the portal of our online survey community, ApiaryBuzz, is integrated with MyInfo Singpass. Signing up is now as simple as a few clicks, with the assurance of authenticated and verified profiling information provided direct from the databases of MyInfo Singpass.
We are also Data Protection Trustmark (DPTM) certified. This certification is awarded by the InfoComm Media Development Authority (IMDA) of Singapore to organizations which are certified to have robust processes and data protection practices put in place to continuously maintain high accountability to Personal Data entrusted to them.
Data and the insights derived from it should be considered crucial tools that organizations must have in their daily arsenal of tools and should not be limited to exclusive use by large organizations only, but rather made available to organizations of all sizes and industries.
We aim to champion the use of our multifaceted services including among organizations that do not typically use such methods. We see these services serving as a beacon of purpose, empowering leaders and decision-makers, as well as policymakers, from both private and public sectors to hear and embrace the voices of their prospects/customers and diverse communities, respectively. By thoughtfully considering these invaluable insights, they are better equipped to make informed decisions that resonate with the very people they serve. In turn, this element of collaborative approach fosters an environment in which society as a whole flourishes, enriching the lives of all and shaping a brighter, more inclusive future.
“Access to rich insights from quality data can be likened to having a crystal ball, providing valuable foresight and enabling informed decision-making. As the saying goes, common sense is not always common”.
As a Company, our definition of success will not just be about the quality data and valuable insights we provide, but also about the people we have on our team. We believe that having team members who choose to come onboard with right Attitudes, mindsets, and Integrity suitably in our dealings, is key to achieving desired Results or outcomes as both a business as well as effecting into the various aspects of our lives as individuals. Our team members are encouraged to approach challenges with a can-do attitude and a commitment to excellence.
At our company, we place a high value on personal and professional growth and welcome team members who see our organization as a platform for achieving their own goals and personal breakthroughs. This often requires stepping outside of one’s comfort zone, building resourcefulness, resilience, and problem-solving skills that can be used to navigate future challenges for one’s own well-being. We encourage and support team members who aspire to become valuable intrapreneurs within our organization, as well as those who plan to start their own businesses someday. We are always happy to collaborate and partner with other trusted businesses in order to mutually thrive.
Our goal is to create an environment that fosters growth and development, not only for our company but also for our team members. We believe that these goals are not mutually exclusive and can be achieved together.
We look forward to the opportunity to work with you and provide the insights and data-driven solutions you need to succeed in today’s dynamic and competitive landscape.
Founder & CEO
Andrew Yap
InnoProbe Insight
Our Strategic Statements
mission
To champion the promotion of valuable insights and data-driven solutions as indispensable essential tools that empower leaders and decision-makers in organizations to make informed and Smarter Decisions, driving innovation and success.
vision
To be the top-of-the-mind leading provider of innovative market research, insights and data-driven solutions, known for our unwavering commitment to Quality Data and Richer Insights.
core values
At the heart of our company’s identity lies a dual focus on both innovation and technology, including Artificial Intelligence, as well as our values-driven approach that we call being ‘AI-driven’. The ‘A’ and ‘I’ in this values-driven approach stand for Attitude and Integrity, respectively. We believe that these core values are critical to achieving true success, both for our business and as individuals. We are committed to upholding these values in everything we do, not just for the benefit of our stakeholders but for society as a whole.
Our company’s culture and decision-making processes are built on three cornerstones: Attitude, Integrity, and Results. These values are so important to us that we call them A.I.R. – just as we need air to breathe, we need these values to thrive. We cultivate a positive and proactive attitude, maintain an unwavering commitment to integrity in our dealings, and remain laser-focused on achieving results that benefit all stakeholders. We believe that with this approach, success is not only possible but inevitable.
As the Chinese proverb goes, ‘先做人,后做事’ – loosely translated and adapted to our context, it means that being a good, wise person with earned trust and valued is more important than being clever in a petty way. By prioritizing integrity and character, we ensure that our work is of the highest quality, providing great value and experience to our clients. This, in turn, leads to desirable Results and rewarding outcomes that more readily ensue.
Our Inclusive
Values
At InnoProbe Insight, we obtain the best insights. This is because we hear from the best participants. Our 360° multi-dimensional research approach uses well-established techniques and AI technologies, while most importantly, practises inclusive research.
We apply specific tools and practises to ensure our equipment, processes and mindset are accessible to all groups, including populations which may otherwise be vulnerable to social exclusion such as adults and children with physical and/ or learning disabilities, senior citizens, lower-income households, and adults and children with long-term health conditions.
These populations are typically underrepresented in the research and consultancy world. Yet, their views are what is essential to furthering social inclusion and diversity.
By putting the needs of this population first, we are able to uncover the most relevant, meaningful and actionable insights and solutions for your business
Why InnoProbe Insight?
We are integrated with your TRUSTED MyInfo from Singpass!
You can now register with our proprietary community panel ApiaryBuzz CONVENIENTLY without the need to manually input your profiling information but instantly participate in our surveys to provide your valuable opinions!
Accurate profiling information is essential to QUALITY DATA collected!
We have built our very own proprietary community panel APIARY BUZZ over the years that allows us to curate customised research panels used in the conducting of surveys for our clients.
Building and maintaining a QUALITY PANEL is our key priority!
We’re DPTM (Data Protection Trustmark) certified! Your personal data is SAFE with us!
This certification is awarded by the InfoComm Media Development Authority (IMDA) of Singapore to organizations which demonstrate they have robust processes and data protection practices put in place that allow us to continuously maintain HIGH ACCOUNTABILITY to PERSONAL DATA entrusted to us.
Our online panel and survey platforms system are integrated to Imperium’s STATE-OF-THE-ART TECHNOLOGIES which supports advanced fraud detection and data quality.
These tools help VALIDATE TRUE IDENTITIES, VERIFY DATA ACCURACY, automate review processes and uncover the intelligence that improves analysis and provide RICHER INSIGHT!
Guiding Team
Founder &
CEO
Andrew Yap
Andrew started his career as a semiconductor engineer. The inconvenience of always being in a cleanroom suit soon superseded the novelty excitement of working with amongst the most cutting-edge technologies of the day…
Senior Online Research & Quality Advisor
Efrain Ribeiro
Efrain is one of the leading panel experts globally, with in-depth knowledge of the respondent sourcing, online sampling, and data quality best practices. During the last 20 years, he has been Global Head of TNS Access Panels, of Ipsos Access Panels (IIS), COO of Lightspeed…
Senior Research & Analytics Advisor
Robert Walker
Robert is an expert in Conjoint Analysis, Marketing Research, and Analytics. He began his marketing research career at Unilever, followed by Nestlé, P&G and Georgia Pacific. In the late 90’s he founded his own strategic marketing research consulting firm serving verticals such as FMCG…
Auditor & Senior Operation Advisor
Kathy Ling
Kathy has a total of 35 years of experience in market research operation and is ever passionate about the industry. Kathy first started her career in Frank Small & Associates (now known as Kantar, Insight division). She has experience in handling complex and large sample surveys…
Our Clients
Testimonial
InnoProbe Insight
Industries Served
- Consumer
- FMCG
- F&B
- Health Care
- Financial Services
- Tourism
- Real-Estate
- Transport
- Industrial
- Automotive
- Engineering
- Public Opinion
- Mass Media/ Social Media
- Advertising
- E-Commerce
- Retailers (Brick and Mortar)
- Fashion/ Apparel/ Cosmetics
- Luxury Brands
- Gaming
- Technology
- Electronics
- Telecommunications
Our Research Techniques
We use a variety of research tools and methodologies to help us get the most accurate and up-to-date results. With a mix of classic and state-of-the-art methododologies, we’ll get you groundbreaking insights!
The following are some of the techniques we employ.