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Digital Marketing

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DIGITAL MARKETING

InnoProbe Insight offers a comprehensive suite of digital marketing tools (via its sister comany InnoBay Group – www.innobaygroup.com) to catapult your brand ahead. We build on knowledge through research, and then provide expert digital marketing consulting crafted around your most compelling marketing messages. This is supported by superior SEO (search engine optimization) algorithms and keywords, social media and influencer campaigns, structuring your website to optimize search results, paid search (PPC) and online advertising, and expert website and e-commerce support and analytics. We customize your marketing campaign in multiple ways that also maintains a close connection with your customers. We are constantly seeking novel ways to nurture your customer relationships and to encourage loyalty and retention. We also offer consultations and can create digital marketing strategy based on your available budget.

Traditional forms of media (e.g., linear television, terrestrial radio, and print) remain important, but the rapidly increasing influence of digital marketing is now dominant in every market.

It all starts with a comprehensive digital strategy. Customers rely on – and expect – a digital interaction with you. Digital natives like Gen Z have never known any other way to interact with companies and their products and services. If your company does not have a clear and coherent digital strategy, you are at a significant disadvantage relative to your competitors.

InnoProbe Insight offers a comprehensive suite of digital marketing tools (via its sister comany InnoBay Group – www.innobaygroup.com) to catapult your brand ahead. We build on knowledge through research, and then provide expert digital marketing consulting crafted around your most compelling marketing messages. This is supported by superior SEO (search engine optimization) algorithms and keywords, social media and influencer campaigns, structuring your website to optimize search results, paid search (PPC) and online advertising, and expert website and e-commerce support and analytics. We customize your marketing campaign in multiple ways that also maintains a close connection with your customers. We are constantly seeking novel ways to nurture your customer relationships and to encourage loyalty and retention.

Human interaction will always remain an important part of any marketing process but having a clear and coherent digital strategy is the cornerstone of all successful businesses today.

Contact one of our digital marketing experts to start a discussion. Let us be your guide on a journey to success using the many digital marketing tools available. We are experts who know grow your business with digital!

SEO/SEM

Search engines play an important role in getting your product or service discovered. Millions of users perform searches every second of every day. That is a huge and constantly replenished audience! By optimizing your website’s search terms, you improve its ranking among major search engines. InnoProbe can control these elements and optimize these factors to improve your company’s search rankings. Your SEO must be of superior quality so that search engines can rank you higher over lower-quality offerings. Search engines also evaluate intent when searching, to help provide users with the best results. And new content that is timely and relevant will typically rank higher than older, stale content. Don’t hide your great content with a poor SEO strategy. Let Search Engine Marketing (SEM) and Search Engine Optimised (SEO) do that for you. We work closely with you to understand your businesses objectives and user personas before developing a bespoke search marketing strategy. We work with you to know who your user is and what they are searching for. We will advise you on the best approach, whether it’s SEO, SEM, or both. We maximize your visibility based on your budget requirements with targeted keywords and smart bidding. This strategy provides avenues for improving your sales, along with promotional support, and related activity. Analytics are used to further refine our approach. We have the expertise to optimize your SEO program and maximize sales. There is a tremendous amount of potential that can be unlocked with the right SEO strategy. Call us to discuss your SEO plans and customer analytics needs.
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Social Media & Targeting

Social media acts as your brand’s voice and persona. It builds and reinforces your brand identity, and resonates with your customers and followers. Users who are engaged with your social media and targeting efforts are more likely to become customers and advocates, and are more likely to remain loyal to your, thus minimizing your long-term marketing costs. We help you to create content that resonates with your audience through careful strategic thinking supported by smart research. we offer the following approach to your social media and targeting campaign: · Dedicated Account Manager · Social Media Strategy · Social Media Management · Content Calendar · Regular Reporting and Optimisation accurate and effective targeting of your key audience is an essential component of any overall integrated marketing program. We work closely with you to understand your customers and businesses objectives before developing a bespoke targeting strategy. We combine our targeting expertise with search engine optimization and other tools to maximize reach and conversion. Detailed analytics are used to continuously refine our approach. We have the expertise to identify your optimal target audience and drive sales. Call us to discuss your social media plan.
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Custom Panel

Through InnoProbe Insight’s Custom Panel, called Apiary Buzz, we are able to identify individuals in great detail and utilize them in our digital marketing programs and campaigns. By signing up with Apiary Buzz, consumers get rewards for participating in social media programs, as well as participating in research. This unique panel capability is unlike any in the industry. We have the ability to identify consumers based on information they provide us, plus the ability to track them digitally as they surf the Internet. Information that we have on each user is anonymized, and includes the following · Age and gender · Household size · Ages of children · Occupation · Digital media consumption · Product categories purchased · Household income Utilizing this demographic and descriptive data, we can target specific user groups and deliver messages that are optimized for each group or persona you specify. This gives us pinpoint accuracy for delivery of your marketing message. InnoProbe Insight has the expertise to communicate to your optimal target audience and drive sales. Call us to discuss your targeting strategy and customer growth plans.
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